SEO for chasing your dreams

Over the past few years, the digital terrain has changed dramatically. As more people have moved to the virtual landscape, a company takes every chance to pull maximum customer base to its trajectory. Hence, present business mostly happens online. There are many companies, without having any physical presence, making a handsome amount of profit through its strong online existence.

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Now, creating a professional website is the primary step for that. Almost all business enterprises have websites now. Otherwise, they announce their formation or appearance through various social media sites. But, just owning a website does not suffice you to be numbered as one among the top companies. It is always supplemented by optimizing the site, by providing necessary keywords and posting adequate blogs. There are various unfortunate instances of early death of websites, despite being launched in a grand way. If a website is created and left in its infant stage, it never develops. Organic growth of an entity is possible only by regular supply of inputs. This universal truth is visible even from a living being.

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At this point, search engine optimization arrives as the saviour of a website. There are many remarkable advantages that an SEO service possesses. One of the most well defined benefits is that it increases web traffic significantly. Reaching to the zenith receives a majority of impressions and clicks, thereby escalating the number of visits further more. SEO also emphasises on creating relevant and informative keywords for title tags, which show up in the result pages.

SEO is one of the most cost-effective ways of marketing, as it targets the particular customers who are looking for your product or service online. This is an inbound strategy that has the potential to save a good amount of money, unlike other outbound marketing strategies. As SEO targets specific customers who are searching your products or services, it proves to be more effective than any other strategies.

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SEO helps in making your site more navigable for users. In the effort of making your website user friendly, it rearranges the site’s architecture and links to make your site easier to find and navigate. This process makes the search engines easier to scroll, and at the same time, makes it easier for the user to find information also.

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This helps immensely in increasing the brand awareness, as SEO generally translates your profile to get good exposure. Coming to the first page of a search engine is viewed as a sign of trustworthiness. Trust increases the market value of a product. The more you are seen on the top of a page, more chances are there for the users to visit you and get acquainted with your brand.

As the world is moving with a faster step than ever, it is very much important for every enterprise to keep them smart and unique from the other. Here, SEO does the job of branding and promotion of any business, which aids you in chasing your dreams. 

MARKETING – The process of selling yourself

The market for content writers is escalating because the companies want to express their products in the best possible way, which can also be termed as one of the many forms of marketing. There are many procedures that a company follows to market their products. Advertisements on TV, Print Media through ads on Newspapers, Magazines, Hoardings, Experiential Marketing also known as on-ground campaign, which is a new entrant in the market. This is done by bringing the products close to the consumers by providing them the look and feel before they can buy the product. As a result they can experience the product before they buy it.

SEO Process By Place on Top 

Similarly coming of age is the Digital Marketing. The advertisements you come across on Facebook page on daily basis, the advertisement that you see in your Twitter page, Google page, Pintrest, LinkedIn, Tumbler amongst the many others are examples of Digital Marketing. Then there is SEO which is also termed as Search Engine Optimization. The work of SEO is the process in which the visibility of a website or a page can be affected. When you open up a page on Google while you are searching for say, “The best colleges in India”, many pages appear it’s rare that people might even turn up to the second page. That is why it has become an imperative form of marketing, to increase the visibility of you product.

There are many forms of marketing that a company may resort to. And there are many forms of marketing that can’t be discussed at a go. There are ambient marketing, guerrilla marketing which resorts to a different form of communication which is innovative and eye catching at the same time. A company should resort to form of marketing which directly reaches to the audience. Not because it fits the glamour but because right form of marketing can bring you results you are looking for.

What is the work of Content Writer amidst these platforms?

When you come across a website, the first thing you come across is the, “About us” page which could be a small write up about the company, the company team members, the career page, these are a few segments content writer needs to work on. We might as well argue that,is the work of the content writer restricted to these areas? No! It’s also about the blogs. A company that is interested in an agency or an agency interested in a Company. To get an overview of the company, their company’s culture, their thought process, their work style, their success stories, stories from where they get to learn, an experience is all accessed in one page which is referred to as the blog.

The blog is a segment in marketing which has evolved over time. There are personal blogs where people would like to limit it to themselves and then there are many avid travellers who write about their trips if properly publicized they might act as a brand ambassador to many brands. Many are food connoisseurs; they write about the latest foods and can give you a recipe on one or two. Many also write about the latest restaurants in town, which is not publicized but do serve great food. People writing blogs of this format, where they do it out of their own will,which can act as marketing for that particular product that is not very well known but carry great significance to people looking for the service.

The work of a content writer is equally important. It creates the image of the company. A lay man can either be a job seeker or one who has huge money in pocket and is looking out for a business opportunity. The first thing first is that they open up their websites, their work, their blog posts. If these do not leave a first impression in the minds of the seeker then it can have a negative impact on the audience hence affecting the image of the company.

What was I looking for?

The city is now a whirlpool of companies, products, agencies and then dividing them further into different segments and then their sub segments. There is no dearth of companies and with these comes the services required from the public, which comes in bulk. Updatingyou in the portals like Naukri.com, Monster.com; Shine.com again there is no ending to these portals. Then there is a page I refer to when looking out to Hiring, “Skill pages”. Upload your requirements and application begins pouring in.

I put up my requirement as, “Looking for a quality candidate with an aptitude to grow. The only thing we expect apart from the basic pre-requisites is that you should have the niche to write and the rest is on us”.

I receive many applications on a day but it is again a task to separate the odd one out. Segregate their CV’s then their Articles. Go through each one by one. Reject many, then from the selected few give them a call and appoint a time for the interview.

The Interview

Some can just ramble on about themselves even before being asked. Some are scared to death as if they are standing beside a lion and I the hungry lion will eat them up. Then there comes the confident one, who is all smiley and cheerful, carrying the vibes with her. Well, I hire her. Because personalities make a huge impact on the work itself, a cheerful personality will have a great outcome, and will have the stamina to deal with situations. And if it comes with a writer then I need nothing more in the content writer I am looking for.

Success

The candidate joins and from the day it is reflected in the article itself. The team is now finally growing. As said by Bill Gates, “Hire people who are smarter than you “. It can make a huge difference. Different thought process should not affect the mindset because this is what makes a company stand out from the crowd, “A different mind” is what is required to make the difference and is the need of the hour.

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