SEO for chasing your dreams

Over the past few years, the digital terrain has changed dramatically. As more people have moved to the virtual landscape, a company takes every chance to pull maximum customer base to its trajectory. Hence, present business mostly happens online. There are many companies, without having any physical presence, making a handsome amount of profit through its strong online existence.

SEO Service in Delhi

Now, creating a professional website is the primary step for that. Almost all business enterprises have websites now. Otherwise, they announce their formation or appearance through various social media sites. But, just owning a website does not suffice you to be numbered as one among the top companies. It is always supplemented by optimizing the site, by providing necessary keywords and posting adequate blogs. There are various unfortunate instances of early death of websites, despite being launched in a grand way. If a website is created and left in its infant stage, it never develops. Organic growth of an entity is possible only by regular supply of inputs. This universal truth is visible even from a living being.

SEO In Delhi 

At this point, search engine optimization arrives as the saviour of a website. There are many remarkable advantages that an SEO service possesses. One of the most well defined benefits is that it increases web traffic significantly. Reaching to the zenith receives a majority of impressions and clicks, thereby escalating the number of visits further more. SEO also emphasises on creating relevant and informative keywords for title tags, which show up in the result pages.

SEO is one of the most cost-effective ways of marketing, as it targets the particular customers who are looking for your product or service online. This is an inbound strategy that has the potential to save a good amount of money, unlike other outbound marketing strategies. As SEO targets specific customers who are searching your products or services, it proves to be more effective than any other strategies.

Placeontop , Delhi 

SEO helps in making your site more navigable for users. In the effort of making your website user friendly, it rearranges the site’s architecture and links to make your site easier to find and navigate. This process makes the search engines easier to scroll, and at the same time, makes it easier for the user to find information also.

SEO Company In Delhi 

This helps immensely in increasing the brand awareness, as SEO generally translates your profile to get good exposure. Coming to the first page of a search engine is viewed as a sign of trustworthiness. Trust increases the market value of a product. The more you are seen on the top of a page, more chances are there for the users to visit you and get acquainted with your brand.

As the world is moving with a faster step than ever, it is very much important for every enterprise to keep them smart and unique from the other. Here, SEO does the job of branding and promotion of any business, which aids you in chasing your dreams. 

Why is Seo Important for website blog

Search Engine Optimization has become more important than ever, and every web master needs to comprehend the true meaning of it, as it is one of the most misunderstood terms in marketing space. But, it is a very feasible marketing tool and has the potential to boost every business. It possesses a better Return on Investment (ROI) mark, unlike many traditional forms of marketing. It can push forward a business by providing visibility, branding, credibility, a high ROI and a discernment into customer behavior.

SEO is a set of rules that could be followed by a website owner that immensely helps in optimizing the website and improving the search engine ranking. When people search for something on internet, you want your product or service to be displayed on the top list of search engine like Google, Yahoo, Bing and others.. This occurs only when they click or type something directly related to your product. But, this cannot guarantee that your product makes it to the top every time a customer types something related to your product. If they click on some website and edit their search, and click again, it cannot assure you that your content would be shown each time they search. This means that if your website continuously comes on the top at each and every search result, you are earning more and more mind share with customers.

These days, it has become critical to have high quality, fresh contents and frequent updates for increasing the website’s ranking in search engine results. As many commercial websites have a static nature, where no updating happens sporadically, it creates a bad mark on SEO ranking, there by pulling your business in a reverse direction.

In the present web age, SEO has become all the more important that makes the website user-friendly. This has given an added advantage for any business in promoting their product or service by itself, optimizing customer satisfaction as well. Users trust those websites that come at the top of search engine results. Moreover, it helps in the smooth running of any website, and is the most effective way of promoting a website in a cost-effective manner.

Blog plays a vital role in boosting your site. When the user types some keywords, it shows its presence in the search engine. Thus, it is important for having a well-maintained blog page for every website. This not only increases your ranking, but also informs the customer your most recent product or service and the newly added attributes for the smooth functioning of the product. The freshness, relevance and focus in a blog can create a forward movement of any business. As marketing is not just about advertisement these days, it should be noted to feed the customer with most focused, relevant and recent information, which could be highly useful for them. Moreover, it is recommended to delete any obsolete data so that it would not mislead the customer.

Doing proper research for relevant topics, utilizing keyword throughout your post, optimizing your images, referring others along with links, giving readers the facility to subscribe to your blog, using social media to widen the reaches of your blog posts etc. are some of the recommended suggestions that can potentially lift the ranking of a website.

For  Any Query Contacts us 

Importance of SEO in Digital Marketing

Marketing is one of the most important segment to keep a business running. They have hold prime importance over the years. From TV commercials to Print Media which is done through Hoarding, Newspapers etc. Then came Ambient Marketing then the Experiential Marketing among st others. Some form or the other advertisements have always been coming up and have hold prime importance in themselves. 

Coming of age is the Digital Marketing. With the advent of technologies initially which began with laptops, notebook and now smartphones, Digital Marketing with Digital India holds prime importance in the segment of marketing. 

Advent of Technologies

Everyone which is mentioned specifically here is involved with the internet today. Even our grandmothers who were rarely aware of such technologies while some may be too lazy to use it, but other grandparents who have been very active in their respective fields realize the importance of the age of Internet today. They make special efforts to get acquainted with them and they too have begun using them. With the youth everything is now become technology oriented. Even books are now sold online. Technology has become advanced in so many ways that while you are just seated at one place, most of the work from the outside world can be done with just a click. You are seated in your room and someone knocks on the door, you don't really have to go all the way to the door to open it. Games nowadays do not controls anymore. They can be played with the movements of your hands. There are many other examples that can be cited if we talk about the advancement of technologies. But considering the digital platform where we remain connected with our friends from the early childhood, where we can easily connect to people with the similar mindset and according to our own inklings. 

Why is Digital Marketing any important?

Talking about the social platforms where we remain connected with people that are of interest to us. They could be friends, distant relatives, business people, clients all of which can be found in the social media. Platforms like Facebook, Twitter, LinkedIn, StumbleUpon, amongst the many others. All of which holds importance in their respective domain. Where Facebook can connect to friends from school and colleges and connect to people from colleagues it hold its domain in almost all the segments. However for many people it can just be friends and family and will restrict their work life from the Facebook. 

For people involved with work life LinkedIn is the best place. Where you display your past experiences that you must have had in your work life. Be it the colleagues, your bosses, your clients, this is your professional face that you display with the audience. More or less similar is the case for twitter and other social platforms. You can find people everywhere. That is why companies need presence in all of these area’s because of the presence of people.

While accessing the online social platforms you come across pop up’s in the side screen those are a called impression. How much impact does that one particular image of a dress or a shoe? The moment it has made an impact on your mind you click the pop up and begin surfing. What happens next? You manage to find an extremely smashing dress online but there isn’t any need for it at the present but at the same time you can’t resist it. And you end up buying them. This is a very small example of how the digital marketing are making impact on the lives of the people and the businesses. When most of the shopping can be done via the online platforms companies are ought to resort to marketing through digital marketing. 

When you open the Google Page?

The first pages that appear while you search for any topic, those that appear in front of the screen especially on the first page, those are the links that the person who is doing the research will refer to. He will not bother himself to go to the second page. It’s a rare chance that something of this will happen. When a thorough research on a subject is involved that is when there are chances that the person doing the search will  move to the second page. 

 

The listing that is there on the first page holds a prime importance for companies. For instance a prospective customer looking to buy a saree from nearby stores will type a few keywords say Saree shop in Malviya Nagar. An exhaustive list opens in front of her. There is this image already set in her mind that the links of the shops that can be seen in the top most pages are the best to deal with. And isn’t that even obvious. Just suppose she is a working mother and she is already uptight with her work schedule and personal life and now that she has to attend the wedding the only things that come in her mind is shopping either online or nearby stores. The engrosses herself with the online search and makes her decision on the basis of the results that is shown on the page. She will not have time to go through more that the top five links as it will be seen in the first page. Forget about looking out for materials in the second page. So, by doing this the companies that were mentioned in the top three list have already gained an advantage with the customer and has now also gained advantage over its competitors. 

The entire scenario where the listing of the company is made not just in the first page but also in the top list is the work of the SEO Company. SEO also referred to as the Search Engine Optimization. Understanding the importance of marketing in the digital platforms and hence optimizing and refining the search of audience it is easier for audience to connect themselves with good brands and it becomes easier for the new found companies to gain a perspective of the prospective buyers.
 Place On Top - Admamu

The People’s Man

Good news has encompassed all the AAP supporters and for Delhi as well. There are many promises made by the chief candidates before elections. They sound convincing and extremely empathic towards the people who are in great need of help from the Government. Once, elected it has been seen over the years that they fail to live by the promises. Why do the elected ministers  fail to live by the promises? Because they have hardly foreseen what goes into the process of fulfilling the promises. They are unaware of the strategies that is required to get the processes done. False promises that were made were only to save themselves from failing and the power that comes along with the support of the people is something they were greedy about. Slum’s the most vulnerable in the world and as for in India they can be found in plenty, they are the most gullible because they always need an assurance that their adversities can be addressed. And when a candidate contesting for a bigger post, comes up with all those promises in these areas and the slum dwellers fall for these promises. The major part of the promises as seen over time were never considered. The slums dwellers remain where they were. 

Aam Aadmi Party

How can we assure that Arvind Kejriwal Twitter , will be able to fulfill the promises that he has made to Delhi and the people? Because of his level of persistence. 2010 a year when when the scam scandal broke out. The commonwealth games was when it all began, from the CWG games came the other scams like the Adarsh Society and BSES amongst others. That was when people came to know about Arvind Kejriwal, he protested against the ministers behind the CWG scam but the CBI did not have the power to investigate the top level ministers who were veritably behind the scams. Now, in order to advocate these problems, he came up with public ombudsman, “Jan Lokpal Bill” which stated that the top level ministers would come under the scanner including the Prime Minister. But the opposition party Indian National Congress  never agreed to it. However the party modified the bill, where the Prime Minister, Judge of the Supreme Court and CBI will not come under scanner. This modified bill did not solve the purpose of the mission. That was when Aam Aadmi Party was formed and the person behind the party was none other than Arvind Kejriwal.

Office Website of Aam Aadmi Party 

Well, Arvind Kejriwal was never inclined towards forming a party, in order to support the bill, it was the only option left for him. That is why he also had to run elections in Delhi for the post of Chief Minister. He managed to get support from the people in 2013 and became the Chief Minister. But in the short span of 49  days he had to resign, because none in the Rajya Sabha supported him while a bill was being passed and this year yet again he managed to win in a way which has made a history in itself. Out of 70 seats, 67 seats were allotted to them and BJP managed to win the other three and Congress none. 

The Commitments

Considering his persistency level in the process of dealing with corruption has made him the people’s man. The commitment he made during the elections first and foremost  is the Jan Lokpal Bill. Besides the bill some of the other commitments made by him are, Electricity will be charged at half the rate, Many places in Delhi still do not have access to water, as a result they have to buy water. For the slum areas, The chief minister has promised homes for the slum dwellers, House, Water and Electricity are few of the basic elements that keep a household running and this is also one of the mediums that keep an Economy running. Accessibility to Free Wifi in the City is amongst the other commitment made by this vigorous leader. 

Free Wifi

Talking about the Accessibility to free wifi in the city, how would it help a lay man? Modern Technologies are prevalent throughout the country. From Vegetable sellers to Rickshaw pullers have access to smartphones. They have become a necessary tool to run a daily life. From being in touch with family and friends it is majorly helpful in business. Being in touch with clients, latest modes of marketing. Once cannot ignore the importance of Digital Marketing.

Every now and then a new App is coming up in the market. A small example, to call a taxi or even an auto there are app’s like Poocho used for hiring Auto and Ola, Taxi for Sure used for hiring taxi’s. Technologies have transformed the lives of human being in various ways, and in order use these services an Internet Connection is a must. For the very same reason the AAP Government has promised accessibility of Free Wifi to everyone in the city. 

Benefits of accessibility to free Wifi and the Boost of SEO

For Free Wifi has many benefits. Business is now taking a different route, the wholesalers register themselves in portals like Indiamart, Retailers in Justdial, Shopping has gone to another platform through shopping websites like Flipkart, Saving Bazaar. Every other companies now are setting up their websites. Websites which are important medium used for Communication of the brand ethics, Branding, Business Promotion, Competition and used for various other purposes. A retailer dealing in clothes merchandizing will have thousands of competitors. If a customer looking to deal with a cloth merchandize will have many option to choose from. But the customer will not have enough time to go the second page when it does it’s search on Google. That is when the facility of a Search Engine Optimization (SEO) comes to play. 

Greater the accessibility to the internet and moreover if you have access to free internet people not looking forward to use the internet will also begun using the. Internet besides Social Networking is used majorly for business purposes. And knowing that there are many competitors in the market the requirement of SEO’s only escalates in time.

MARKETING – The process of selling yourself

The market for content writers is escalating because the companies want to express their products in the best possible way, which can also be termed as one of the many forms of marketing. There are many procedures that a company follows to market their products. Advertisements on TV, Print Media through ads on Newspapers, Magazines, Hoardings, Experiential Marketing also known as on-ground campaign, which is a new entrant in the market. This is done by bringing the products close to the consumers by providing them the look and feel before they can buy the product. As a result they can experience the product before they buy it.

SEO Process By Place on Top 

Similarly coming of age is the Digital Marketing. The advertisements you come across on Facebook page on daily basis, the advertisement that you see in your Twitter page, Google page, Pintrest, LinkedIn, Tumbler amongst the many others are examples of Digital Marketing. Then there is SEO which is also termed as Search Engine Optimization. The work of SEO is the process in which the visibility of a website or a page can be affected. When you open up a page on Google while you are searching for say, “The best colleges in India”, many pages appear it’s rare that people might even turn up to the second page. That is why it has become an imperative form of marketing, to increase the visibility of you product.

There are many forms of marketing that a company may resort to. And there are many forms of marketing that can’t be discussed at a go. There are ambient marketing, guerrilla marketing which resorts to a different form of communication which is innovative and eye catching at the same time. A company should resort to form of marketing which directly reaches to the audience. Not because it fits the glamour but because right form of marketing can bring you results you are looking for.

What is the work of Content Writer amidst these platforms?

When you come across a website, the first thing you come across is the, “About us” page which could be a small write up about the company, the company team members, the career page, these are a few segments content writer needs to work on. We might as well argue that,is the work of the content writer restricted to these areas? No! It’s also about the blogs. A company that is interested in an agency or an agency interested in a Company. To get an overview of the company, their company’s culture, their thought process, their work style, their success stories, stories from where they get to learn, an experience is all accessed in one page which is referred to as the blog.

The blog is a segment in marketing which has evolved over time. There are personal blogs where people would like to limit it to themselves and then there are many avid travellers who write about their trips if properly publicized they might act as a brand ambassador to many brands. Many are food connoisseurs; they write about the latest foods and can give you a recipe on one or two. Many also write about the latest restaurants in town, which is not publicized but do serve great food. People writing blogs of this format, where they do it out of their own will,which can act as marketing for that particular product that is not very well known but carry great significance to people looking for the service.

The work of a content writer is equally important. It creates the image of the company. A lay man can either be a job seeker or one who has huge money in pocket and is looking out for a business opportunity. The first thing first is that they open up their websites, their work, their blog posts. If these do not leave a first impression in the minds of the seeker then it can have a negative impact on the audience hence affecting the image of the company.

What was I looking for?

The city is now a whirlpool of companies, products, agencies and then dividing them further into different segments and then their sub segments. There is no dearth of companies and with these comes the services required from the public, which comes in bulk. Updatingyou in the portals like Naukri.com, Monster.com; Shine.com again there is no ending to these portals. Then there is a page I refer to when looking out to Hiring, “Skill pages”. Upload your requirements and application begins pouring in.

I put up my requirement as, “Looking for a quality candidate with an aptitude to grow. The only thing we expect apart from the basic pre-requisites is that you should have the niche to write and the rest is on us”.

I receive many applications on a day but it is again a task to separate the odd one out. Segregate their CV’s then their Articles. Go through each one by one. Reject many, then from the selected few give them a call and appoint a time for the interview.

The Interview

Some can just ramble on about themselves even before being asked. Some are scared to death as if they are standing beside a lion and I the hungry lion will eat them up. Then there comes the confident one, who is all smiley and cheerful, carrying the vibes with her. Well, I hire her. Because personalities make a huge impact on the work itself, a cheerful personality will have a great outcome, and will have the stamina to deal with situations. And if it comes with a writer then I need nothing more in the content writer I am looking for.

Success

The candidate joins and from the day it is reflected in the article itself. The team is now finally growing. As said by Bill Gates, “Hire people who are smarter than you “. It can make a huge difference. Different thought process should not affect the mindset because this is what makes a company stand out from the crowd, “A different mind” is what is required to make the difference and is the need of the hour.

Seo Jobs In Delhi