Importance of SEO in Digital Marketing

Marketing is one of the most important segment to keep a business running. They have hold prime importance over the years. From TV commercials to Print Media which is done through Hoarding, Newspapers etc. Then came Ambient Marketing then the Experiential Marketing among st others. Some form or the other advertisements have always been coming up and have hold prime importance in themselves. 

Coming of age is the Digital Marketing. With the advent of technologies initially which began with laptops, notebook and now smartphones, Digital Marketing with Digital India holds prime importance in the segment of marketing. 

Advent of Technologies

Everyone which is mentioned specifically here is involved with the internet today. Even our grandmothers who were rarely aware of such technologies while some may be too lazy to use it, but other grandparents who have been very active in their respective fields realize the importance of the age of Internet today. They make special efforts to get acquainted with them and they too have begun using them. With the youth everything is now become technology oriented. Even books are now sold online. Technology has become advanced in so many ways that while you are just seated at one place, most of the work from the outside world can be done with just a click. You are seated in your room and someone knocks on the door, you don't really have to go all the way to the door to open it. Games nowadays do not controls anymore. They can be played with the movements of your hands. There are many other examples that can be cited if we talk about the advancement of technologies. But considering the digital platform where we remain connected with our friends from the early childhood, where we can easily connect to people with the similar mindset and according to our own inklings. 

Why is Digital Marketing any important?

Talking about the social platforms where we remain connected with people that are of interest to us. They could be friends, distant relatives, business people, clients all of which can be found in the social media. Platforms like Facebook, Twitter, LinkedIn, StumbleUpon, amongst the many others. All of which holds importance in their respective domain. Where Facebook can connect to friends from school and colleges and connect to people from colleagues it hold its domain in almost all the segments. However for many people it can just be friends and family and will restrict their work life from the Facebook. 

For people involved with work life LinkedIn is the best place. Where you display your past experiences that you must have had in your work life. Be it the colleagues, your bosses, your clients, this is your professional face that you display with the audience. More or less similar is the case for twitter and other social platforms. You can find people everywhere. That is why companies need presence in all of these area’s because of the presence of people.

While accessing the online social platforms you come across pop up’s in the side screen those are a called impression. How much impact does that one particular image of a dress or a shoe? The moment it has made an impact on your mind you click the pop up and begin surfing. What happens next? You manage to find an extremely smashing dress online but there isn’t any need for it at the present but at the same time you can’t resist it. And you end up buying them. This is a very small example of how the digital marketing are making impact on the lives of the people and the businesses. When most of the shopping can be done via the online platforms companies are ought to resort to marketing through digital marketing. 

When you open the Google Page?

The first pages that appear while you search for any topic, those that appear in front of the screen especially on the first page, those are the links that the person who is doing the research will refer to. He will not bother himself to go to the second page. It’s a rare chance that something of this will happen. When a thorough research on a subject is involved that is when there are chances that the person doing the search will  move to the second page. 

 

The listing that is there on the first page holds a prime importance for companies. For instance a prospective customer looking to buy a saree from nearby stores will type a few keywords say Saree shop in Malviya Nagar. An exhaustive list opens in front of her. There is this image already set in her mind that the links of the shops that can be seen in the top most pages are the best to deal with. And isn’t that even obvious. Just suppose she is a working mother and she is already uptight with her work schedule and personal life and now that she has to attend the wedding the only things that come in her mind is shopping either online or nearby stores. The engrosses herself with the online search and makes her decision on the basis of the results that is shown on the page. She will not have time to go through more that the top five links as it will be seen in the first page. Forget about looking out for materials in the second page. So, by doing this the companies that were mentioned in the top three list have already gained an advantage with the customer and has now also gained advantage over its competitors. 

The entire scenario where the listing of the company is made not just in the first page but also in the top list is the work of the SEO Company. SEO also referred to as the Search Engine Optimization. Understanding the importance of marketing in the digital platforms and hence optimizing and refining the search of audience it is easier for audience to connect themselves with good brands and it becomes easier for the new found companies to gain a perspective of the prospective buyers.
 Place On Top - Admamu

The People’s Man

Good news has encompassed all the AAP supporters and for Delhi as well. There are many promises made by the chief candidates before elections. They sound convincing and extremely empathic towards the people who are in great need of help from the Government. Once, elected it has been seen over the years that they fail to live by the promises. Why do the elected ministers  fail to live by the promises? Because they have hardly foreseen what goes into the process of fulfilling the promises. They are unaware of the strategies that is required to get the processes done. False promises that were made were only to save themselves from failing and the power that comes along with the support of the people is something they were greedy about. Slum’s the most vulnerable in the world and as for in India they can be found in plenty, they are the most gullible because they always need an assurance that their adversities can be addressed. And when a candidate contesting for a bigger post, comes up with all those promises in these areas and the slum dwellers fall for these promises. The major part of the promises as seen over time were never considered. The slums dwellers remain where they were. 

Aam Aadmi Party

How can we assure that Arvind Kejriwal Twitter , will be able to fulfill the promises that he has made to Delhi and the people? Because of his level of persistence. 2010 a year when when the scam scandal broke out. The commonwealth games was when it all began, from the CWG games came the other scams like the Adarsh Society and BSES amongst others. That was when people came to know about Arvind Kejriwal, he protested against the ministers behind the CWG scam but the CBI did not have the power to investigate the top level ministers who were veritably behind the scams. Now, in order to advocate these problems, he came up with public ombudsman, “Jan Lokpal Bill” which stated that the top level ministers would come under the scanner including the Prime Minister. But the opposition party Indian National Congress  never agreed to it. However the party modified the bill, where the Prime Minister, Judge of the Supreme Court and CBI will not come under scanner. This modified bill did not solve the purpose of the mission. That was when Aam Aadmi Party was formed and the person behind the party was none other than Arvind Kejriwal.

Office Website of Aam Aadmi Party 

Well, Arvind Kejriwal was never inclined towards forming a party, in order to support the bill, it was the only option left for him. That is why he also had to run elections in Delhi for the post of Chief Minister. He managed to get support from the people in 2013 and became the Chief Minister. But in the short span of 49  days he had to resign, because none in the Rajya Sabha supported him while a bill was being passed and this year yet again he managed to win in a way which has made a history in itself. Out of 70 seats, 67 seats were allotted to them and BJP managed to win the other three and Congress none. 

The Commitments

Considering his persistency level in the process of dealing with corruption has made him the people’s man. The commitment he made during the elections first and foremost  is the Jan Lokpal Bill. Besides the bill some of the other commitments made by him are, Electricity will be charged at half the rate, Many places in Delhi still do not have access to water, as a result they have to buy water. For the slum areas, The chief minister has promised homes for the slum dwellers, House, Water and Electricity are few of the basic elements that keep a household running and this is also one of the mediums that keep an Economy running. Accessibility to Free Wifi in the City is amongst the other commitment made by this vigorous leader. 

Free Wifi

Talking about the Accessibility to free wifi in the city, how would it help a lay man? Modern Technologies are prevalent throughout the country. From Vegetable sellers to Rickshaw pullers have access to smartphones. They have become a necessary tool to run a daily life. From being in touch with family and friends it is majorly helpful in business. Being in touch with clients, latest modes of marketing. Once cannot ignore the importance of Digital Marketing.

Every now and then a new App is coming up in the market. A small example, to call a taxi or even an auto there are app’s like Poocho used for hiring Auto and Ola, Taxi for Sure used for hiring taxi’s. Technologies have transformed the lives of human being in various ways, and in order use these services an Internet Connection is a must. For the very same reason the AAP Government has promised accessibility of Free Wifi to everyone in the city. 

Benefits of accessibility to free Wifi and the Boost of SEO

For Free Wifi has many benefits. Business is now taking a different route, the wholesalers register themselves in portals like Indiamart, Retailers in Justdial, Shopping has gone to another platform through shopping websites like Flipkart, Saving Bazaar. Every other companies now are setting up their websites. Websites which are important medium used for Communication of the brand ethics, Branding, Business Promotion, Competition and used for various other purposes. A retailer dealing in clothes merchandizing will have thousands of competitors. If a customer looking to deal with a cloth merchandize will have many option to choose from. But the customer will not have enough time to go the second page when it does it’s search on Google. That is when the facility of a Search Engine Optimization (SEO) comes to play. 

Greater the accessibility to the internet and moreover if you have access to free internet people not looking forward to use the internet will also begun using the. Internet besides Social Networking is used majorly for business purposes. And knowing that there are many competitors in the market the requirement of SEO’s only escalates in time.